The Design Process
Ultimately you'll have a beautiful website, but you know what's REALLY beautiful?
The person YOU become through its creation.
A unique website design and content creation package to help small business owners in the wellness industry become more visible, feel more aligned and succeed doing meaningful work they love.
Your website is your personal platform to really make a difference in the world. It’s not just an online ‘business card’ or ‘information hub’, it’s a gateway for you to truly express what matters most to you and reach the clients who would benefit the most from the gifts you have to share.
Is this you?
You are a small business owner in the health, wellness or personal development industry?
You want to powerfully yet authentically express your unique blend of skills and passions?
You want to feel more confident in showing up in your business both on and offline?
“Ultimately you'll have a beautiful website, but you know what's REALLY beautiful?
The person you become through its creation.”
Business brainstorm session
The 60-Minute copy process DIY training or Done-For-You copy.
Simple logo design based on your brand colours and fonts.
Social media graphic icons related to the logo.
Brand Board so you have all the essential references to hand.
Full access to the Complete Content Guide.
Custom designed 404 error page.
Fully functioning Squarespace website with up to 6 pages.
A blog with up to 3 posts or a portfolio with up to 3 projects.
Built-in SEO plus extended SEO guide.
An extended SEO guide and ‘exposure hacks’ for your ongoing content creation.
Domain name transfer.
Custom video website walk-through so you can maintain your new website as you grow and evolve.
Two-week post-launch support period.
Coach On Call half-day for additional support.
All files delivered in all required formats in a private Dropbox folder.
Exclusive Squarespace plan annual discount
DOWNLOADS
Here are some downloadable PDF’s to help more fully inform you of the process:
I’M A SQUARESPACE CIRCLE MEMBER - I design and build websites on the Squarespace platform and can offer you an exclusive discount as a bonus!
The design process takes place over two weeks to keep momentum high and enable your launch as soon as possible! I aim to simplify the process so that it is minimally time intensive for you, but please ensure you are able to send any content as needed prior to the project window. I will provide a full guide to support you in doing this
Package Investment £1600
*Fees for domain hosting and a Squarespace plan are not included in this fee.
Get in touch to discuss your business needs and see if I can support you!
Contact me on hello@includingcake.com or find me on Voxer (johodson) and shoot me a text or audio message!
Is this package right for me?
Who it IS for?
You are starting a brand new wellness business, need a major revamp or are changing direction in your work.
You love what you do and you know you could help so many people if only you could reach them.
You have a deep heart-centred sense of your mission but can find putting it into words much harder.
If you have a website, it doesn't currently reflect the best of you, it needs a total overhaul but you aren't sure how to start.
You have the time and energy to commit to this process.
Who it's NOT for?
You already have a website and brand and are only looking to make updates to your current site.
You feel comfortable DIY-ing a website and creating exposure for your work.
You just want a very basic website with no immediate interest in exploring a deeper mindset and engagement within your work.
You are looking for a highly technical, complex, custom-coded website.
You are looking for a website to be built on an alternative platform to Squarespace.
Additional add-on services:
For full transparency of what the package includes, here are the items that are not included:
Mailing list set up and connection (other than Mailchimp or Squarespace which are directly built in)
Social media graphics (can be discussed as additional element)
Design of opt-in/freebie or other related branded items (such as flyers or business cards) - (can be discussed at as additional element)
Ongoing support advice beyond the 2-week settling-in period.
Shop front - from £100
If you require digital or physical products to be added to your site, Squarespace is the perfect platform for this. This requires content and copy for each individual product to be set up. Price quoted depends on the nature and number of products required, from £100 for a single product (I can also guide you in setting up additional products after the first yourself to keep costs low)Product/Food photography - from £50
I am an experienced product and food photographer (and have been known to dabble in lifestyle/portrait photography too!) If you require any new imagery for your website and/or social media we can discuss this. From £50 for multiple shots of a single product.
Feedback from previous clients:
“In the run up to starting my own yoga, personal training and wellness business I was apprehensive about the best way to create a website, and also about marketing and advertising it. By coincidence my Mum saw Jo’s advert, so I got in touch with her and I can honestly say it was the best decision I made. The creative process of designing and creating the website was great - I really appreciated the opportunity to bounce ideas backwards and forwards. Jo allowed me the space to make it feel like my own, whilst offering support and guidance where needed.” - Caroline, Yoga Teacher
"Do it. Sign up, discover who you are, what your brand is and how to market yourself in an authentic and sincere way. With Jo’s help, I’ve been able to create something far richer than I would have done by myself. I’ve developed a confidence I wouldn’t have had otherwise." - Claire Beesley, Pilates Teacher
"If you feel overwhelmed or you have loads of ideas but not sure which to do first, how to start or are just generally nervous about sticking you head out onto the health and wellness industry block..... then do this course first to help you feel 10 feet tall and bullet proof! - Lisa, Nutritionist
A BIT ABOUT JO
I've been featured in these places (and lots more)
I have always been a 'think-outside-the-box' creative on a journey to living outside the norms of societies expectation. I studied Spatial Design at University (gaining a First Class Honours degree), which ultimately led me into a career where I became an associate in an architects practice. But I knew that wasn't my calling. After eight years sitting behind a desk and working for someone else, I had to break out. Let loose. I had to find the REAL ME that was hidden inside.
In 2011 I designed and began writing a vegan food blog Including Cake, which has since grown and evolved into the hub of my wellness business. In 2013 I launched Boost Your Bowl (formally Wholeplus), my plant-based health food business. In 2014 I qualified as a certified Health Coach and was also awarded a scholarship to train as a life and personal performance coach with The Coaching Academy. I have since furthered my personal and coaching development through working with other coaches and mentors well respected in their field.
I have written for a number of national and international publications and my work has been featured across many platforms. I have created a number of ebooks and am currently writing my first 'real' book focussing on the art of creativity and inner connectedness. If you want to hang out with me... day-to-day you'll mostly find me on Instagram.