Styling Like a Pro

Do any of these sound familiar?

"I've just launched my biz and can't afford a professional photographer but I know I need great shots for my website and social."

"I want to share more recipes on my page but just can't seem take photos that look as good as they actually taste!"

"I always end up using stock food photos for my biz but really want to have the confidence to use my own and feel more authentic in what I share."

"I just love food... my mouth waters when I see other people's shots on Instagram and I’d love to be able to do it to!"

Well, I created this training for you!

You'll come away with new knowledge, insights and strategies to apply to all your website and social media imagery without needing to understand any special tech or complex camera settings.

So, whether you shoot with an iPhone or a dSLR this Masterclass is designed for you!

Food Photography: Styling Like A Pro 
✨ LIVE TRAINING ✨

Join me live on August 25th 
7:30pm BST / 2:30pm EST

After this training you’ll have plenty of easy ‘no tech’ strategies to apply to your all food photography immediately… to take your photos from blah to brilliant!

WHAT WE'LL COVER...

• The do’s and don'ts when it comes to lighting and how to make it your best friend.

• The power of props to either create or kill an image.

• Working with white space and angles to your advantage.

• Hot food, cold food, spills, stains, crumbs - dealing with the tricky subjects!

• Things to keep in mind for multi-purposing – make your photos work harder for you!

• Product photography vs lifestyle photography - which should you use and when?

• Helpful free apps you might like to try.

• Opportunity for my feedback on your own shots!

THIS TRAINING MAY NOT BE FOR YOU IF...

• If you're looking for technical guidance such as using your SLR camera or Adobe design software.

• You're already a competent photographer and feel good about your photos - however if you feel stuck in a rut this could still benefit you with a fresh perspective!

• If you're a product photographer who shoots things other than food this may not be for you - but please get in touch to see if it would be a fit!

• You are a street-food photographer, with less control of your set-up and taking in the context of a wider atmosphere as part of your shots.

WHAT'S INCLUDED...

Join me live for a 90 minute training including Q&A. No upsell at the end - just pure value!

You’ll also receive a link to the recording, so you can refer back to the training afterwards or if you can’t make it live.

Opportunity to pre-submit questions if you know you can't make it live.

Special bonus if you join me live… Get my eyes on your photos!

Going live in…

I have worked with and been featured by brands such as…

FAQ’s

✨ I don’t have a food business, is this training still suitable for me?
Yes it totally is if you have a desire to take better food photos of food for any occasion - even just your own IG account! Also, if you have a business/hobby that relates to non-food small products this may well help you also as there is a big overlap - get in touch if you want to discuss further.

✨ I am an event photographer will this be suitable for me?
If you are taking food photos on the go or in the context of a larger event, this training may be less relevant for you. I am focussing more specifically on setting up a shot where you have full control and not trying to factor in the atmosphere of a larger context (such as a party or marketplace).

✨ Do I need any special tools or programs needed?
No! A camera of some sort is necessary - but for many people that can just be your phone. If you have an dSLR that’s great too. There is the option to explore using apps but most will be free and non are essential.

✨ Will you be offering this training again?
No, there will not be another live training on this topic. I'll offer the recording of the live training, but the special advance price of £37 will go up to £67 and you won’t have the opportunity to join live or submit questions in advance.

✨ I know I can't attend the training Live - Will there be a recording?
Yes! Regardless of whether you are able to join live or not, you’ll receive the video recording and slides right after the training, so you can watch it whenever you want. Plus, you’ll have the chance to submit any specific questions in advance, so I can cover them during the Q&A part of the training.

✨ If I attend the Live Training, will I be seen and heard on video and/or audio?
No! The training will be delivered over a tool called Zoom Webinars. You’ll be able to hear me and see my screen, but no one will be able to see or hear you, so it really doesn't matter what you look like or what's going on in the background!

✨ What if I join then realise the training wasn’t a good fit for me?
I’m pretty sure you’ll learn something new from the training, but if not I'll gladly refund your purchase. Just email me within 1 week and I’ll refund you in full.

Happy food clients…

“We have loved collaborating with Jo, she is excellent at understanding what’s required from a new recipe, visual shot or ebook for a brand and works hard to produce exactly what’s required for her clients."  -  Julie @ Real Food Source

"Jo has been incredible when it comes to food photography for our menus, highlighting the vibrancy of our ingredients in our meals. Jo has also been great as a sounding board and will be happy to have creative input from menu development through to delivery"  -  David @ Nourish Restaurants

Got a question about the training?
Email: hello@includingcake.com or Voxer me @johodson

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ⓒINCLUDING CAKE 2020